Trespass Wigan
Shop fit out of Trespass store in Wigan for a modern retail experience
Goals: Contemporary aesthetic, brand immersion, sustainability
Work: Included ground floor refurbishment, second-floor expansion, and strategic layout planning
Achieved: Completed within three months, enhancing brand presence and retail experience
PROJECT GOALS
Modern Aesthetic: To design and implement a contemporary and inviting store environment that aligns with Trespass’s adventurous spirit and rugged outdoor brand image.
Enhanced Functionality: To maximize the available space efficiently, ensuring seamless flow and easy access for customers, while also providing dedicated areas for product display, fitting rooms, and checkout.
Brand Immersion: To integrate Trespass's branding elements throughout the store to reinforce brand recognition and create a cohesive shopping experience.
Durability and Sustainability: To use eco-friendly and durable materials, promoting a sustainable approach while ensuring longevity in the design.
Timely Completion: To meet the strict timeline of completing the fit-out within three months, ensuring the store's launch before the start of the peak outdoor activity season.
PROJECT EXECUTION
Permitting and Planning: Before commencing any construction work, we obtained all necessary permits and approvals from local authorities and shopping centre management. Additionally, a detailed project plan was created, outlining the various stages of the renovation and setting milestones for progress tracking.
Renovation of the Ground Floor: The ground floor underwent a complete transformation. The existing fixtures and partitions were dismantled to create a natural yet modern feel. Large glass storefront windows were installed to allow ample natural light, showcasing the store's interior to passersby.
Product Display and Fitting Rooms: Custom-designed display units crafted from reclaimed wood were strategically positioned to showcase Trespass's latest products effectively. Fitting rooms were integrated with motion-activated smart mirrors that displayed additional product information and complementary items based on what the customer brought inside.
Branding and Signage: Trespass's logo and signature branding elements were thoughtfully incorporated into the store design. The company's slogan, "Unleash Your Adventurer Within," adorned one of the main walls using laser-cut metal lettering. A topographical map mural was also installed, reflecting the brand's passion for exploring nature.
Second-Floor Expansion: To optimize the available space, the store was expanded to the second floor. A stylish central staircase with metal railings and wooden steps was built to connect the two levels seamlessly. This expansion allowed for an extended product range and created a more immersive shopping experience.
Second-Floor Design: The second floor was dedicated to specialized product categories like camping gear, climbing equipment, and extreme weather clothing. We utilized a combination of exposed brickwork and contemporary display fixtures to complement the adventurous theme.
Checkout and Point-of-Sale Area: The checkout area was strategically positioned near the store's exit for smooth customer flow. Sleek, modern POS terminals were integrated, ensuring a swift and efficient purchasing process.
CONCLUSION
The Trespass Wigan store fit-out project was a resounding success.
The new store design achieved the client's vision of a modern and adventurous retail environment that captivated customers and immersed them in the outdoor experience.
The cohesive integration of the brand's identity throughout the space strengthened Trespass's market presence. The project was completed within the three-month timeline, enabling the store to open its doors to the public just in time for the peak outdoor activity season.
Our team at James Carson Construction Group takes pride in contributing to the success of this transformative fit-out, and we look forward to further collaborations with adventurous brands seeking unique retail experiences.
