Trespass Swindon
Trespass Swindon Store Fit-Out Project
Goals: Contemporary Aesthetic, Brand Immersion, Sustainability
Work: Included Ground Floor Refurbishment and Strategic Layout Planning
Achieved: Completed within Three Months, Enhancing Brand Presence and Retail Experience
We were recently commissioned by Trespass, a well-known outdoor clothing and equipment brand, to undertake an extensive shop fit-out for their popular store located in the bustling McArthurGlen Designer Outlet in Swindon.
The client's vision was to create a modern retail space that would reflect their brand's identity and enhance the shopping experience for their customers. This project presented an exciting opportunity to showcase our expertise in retail interior design and construction, as the store spanned two floors, requiring a comprehensive renovation.
PROJECT GOALS
Modern Aesthetic: To design and implement a contemporary and inviting store environment that aligns with Trespass’s adventurous spirit and rugged outdoor brand image.
Enhanced Functionality: To maximize the available space efficiently, ensuring seamless flow and easy access for customers, while also providing dedicated areas for product display, fitting rooms, and checkout.
Brand Immersion: To integrate Trespass's branding elements throughout the store to reinforce brand recognition and create a cohesive shopping experience.
Durability and Sustainability: To use eco-friendly and durable materials, promoting a sustainable approach while ensuring longevity in the design.
Timely Completion: To meet the strict timeline of completing the fit-out within three months, ensuring the store's launch before the start of the peak outdoor activity season.
PROJECT EXECUTION
Permitting and Planning: Before starting construction, we obtained all necessary permits and approvals from local authorities and shopping centre management. Additionally, a detailed project plan was created, outlining the various stages of the renovation and setting milestones for progress tracking.
Renovation of the Ground Floor: The ground floor underwent a complete transformation. Existing fixtures and partitions were removed to create a natural yet modern feel. Large glass storefront windows were installed to allow ample natural light, showcasing the store's interior to passersby.
Product Display and Fitting Rooms: Custom-designed display units crafted from reclaimed wood were strategically positioned to showcase Trespass's latest products effectively. Fitting rooms were equipped with motion-activated smart mirrors that displayed additional product information and complementary items based on what the customer brought inside.
Branding and Signage: Trespass's logo and signature branding elements were thoughtfully incorporated into the store design. The company's slogan, "Unleash Your Adventurer Within," adorned one of the main walls using laser-cut metal lettering. A topographical map mural was also installed, reflecting the brand's passion for exploring nature.
Checkout and Point-of-Sale Area: The checkout area was strategically positioned near the store's exit for smooth customer flow. Sleek, modern POS terminals were integrated, ensuring a swift and efficient purchasing process.
CONCLUSION
The Trespass Swindon store fit-out project was a tremendous success.
The new store design achieved the client's vision of a modern and adventurous retail environment that captivated customers and immersed them in the outdoor experience.
The cohesive integration of the brand's identity throughout the space strengthened Trespass's market presence. The project was completed within the three-month timeline, enabling the store to open its doors to the public just in time for the peak outdoor activity season.
Our team at James Carson Construction Group takes pride in contributing to the success of this transformative fit-out, and we look forward to further collaborations with adventurous brands seeking unique retail experiences.
